Skip to content

Tag Archives: Super Bowl

// Is Hype the New Super Bowl Measurement?

08-Feb-10

Yesterday was the Super Bowl. So this week, expect a million and one stories to be written about which commercials were the best and worst, which scored better with certain demographics, which are the most remembered, etc. This year, however, a few brands changed the way the game is played.
Why wait until after the big [...]

Filed in What Others Are Doing | Also tagged , , , | Comments

// Can a Soda Promotion Change the World?

19-Jan-10

Pepsi made national news when they pulled their entire media budget from the Super Bowl and instead opted for a more social promotion called the Pepsi Refresh Project.
Basically, they’re giving millions of dollars to ideas that can make a difference. They want individuals to think of all the ideas, submit them to the project website, [...]

Filed in Social Media | Also tagged , , , , | Comments