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Tag Archives: Advertising Blogroll

// Never Fall in Love (With an Idea)

12-Feb-10

Sunday is Valentine’s Day. Love is in the air. But beware. When it comes to creativity, love can turn into a toxic gas.
You see, there is one thing you should never do in the creative process. Never fall in love with your idea. It’s only natural to think that your idea is better because you [...]

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// Can a Soda Promotion Change the World?

19-Jan-10

Pepsi made national news when they pulled their entire media budget from the Super Bowl and instead opted for a more social promotion called the Pepsi Refresh Project.
Basically, they’re giving millions of dollars to ideas that can make a difference. They want individuals to think of all the ideas, submit them to the project website, [...]

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