As the sun rose on the last day of 2009, I was enjoying a relaxing vacation away from home. Unfortunately, my home was being robbed at the time. I don’t say this to get sympathy, but only to make a point.
Nothing personal was damaged or stolen, and more importantly, our cats were fine. And to [...]
Seth Godin and may other authors, tech geniuses, radio hosts and more thought leaders put together a book. According to Godin, this book is “designed to make you sit up and think, to change your new year’s resolutions, to foster some difficult conversations with your team.”
Together, they want to share their ideas with anyone and [...]
This post was inspired by the comments on this post from Obsessed With Conformity.
When it comes to advertising, it seems businesses have always been broken down into two categories: Business-to-Consumer (B2C) and Business-to-Business (B2B). But like most things in advertising today, is this changing? Is it even relevant anymore?
In all my conversations and reading, one [...]
Yesterday, I wrote about what crowdsoucing is not. In short, it’s not competitions. For me, what crowdsourcing is can be summed up in one word: collaboration.
There are two ways you can collaborate with the crowd, coming up with ideas or executions. With either one though, there needs to be a strong moderator to guide the [...]