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Category Archives: Solutions

General information and recommendations about advertising that don’t fit a specific industry.

// DON’T PANIC, and other advice from Douglas Adams

09-Mar-10

Today is National Panic Day. I will not be observing it. Instead, I will be following that advice Arthur C. Clark dubbed the best ever given: DON’T PANIC.
These words were written by the late Douglas Adams in The Hitchhiker’s Guide to the Galaxy, specifically about the guide itself. In the book’s introduction, Adams outlines the [...]

// Never Fall in Love (With an Idea)

12-Feb-10

Sunday is Valentine’s Day. Love is in the air. But beware. When it comes to creativity, love can turn into a toxic gas.
You see, there is one thing you should never do in the creative process. Never fall in love with your idea. It’s only natural to think that your idea is better because you [...]

// Behavior is Contagious

02-Feb-10

It all started when one of the designers started bringing a healthier lunch to work each day. We all noticed. Some of us made smart comments. Others just clung to their microwaveable meals with guilt. But that day started something.
Now, healthy lunches are the norm in our offices. You’re more likely to see fruits and [...]

// Something New for a Writer’s Toolbox

08-Jan-10

When all you have is a hammer, every problem looks like a nail.

The tools you have in your collection are just as important whether you’re working in construction or in advertising, even when it comes to a relatively simple task like writing.
Microsoft Word is a hammer. As a writer, I appreciate its ease of use [...]