Pepsi made national news when they pulled their entire media budget from the Super Bowl and instead opted for a more social promotion called the Pepsi Refresh Project.
Basically, they’re giving millions of dollars to ideas that can make a difference. They want individuals to think of all the ideas, submit them to the project website, [...]
There has been a lot of talk lately about customer service (see AT&T vs. Verizon). But in the time of social media and blended job responsibilities, what constitutes customer service anymore?
The answer, of course, is everything.
That’s right. Everything you do when representing your company is customer service, even if you’re not in the “Customer Service [...]
Writing a blog is a great way to share information and express your opinion. If only it weren’t so hard. We’ve been working on this blog for only a short time now, but already it seems I’ve hit a wall.
Some people call it writers block. Others say it’s a lack of focus. Whatever it is, [...]
Yesterday, I wrote about what crowdsoucing is not. In short, it’s not competitions. For me, what crowdsourcing is can be summed up in one word: collaboration.
There are two ways you can collaborate with the crowd, coming up with ideas or executions. With either one though, there needs to be a strong moderator to guide the [...]