Friday night the world watched Vancouver. An estimated 3 billion people tuned in to see the 21st Olympic Winter Games Opening Ceremony. Here in the U.S., 32.6 million people saw the spectacle, the second highest Nielson rating for a winter games ever.
Gauging the early response (plus my own impressions), they were not disappointed. While not [...]
Yesterday was the Super Bowl. So this week, expect a million and one stories to be written about which commercials were the best and worst, which scored better with certain demographics, which are the most remembered, etc. This year, however, a few brands changed the way the game is played.
Why wait until after the big [...]
Today at the Lubbock Advertising Federation luncheon, we all sat captivated as Kenny Braun spoke about his photography. Well, to be honest, he didn’t do much talking until the Q&A section. But if a picture is worth a thousand words, he gave quite a lengthy lecture.
As he moved through his early photography, he told us [...]
Walmart, the world’s number one retailer, has revamped its Great Value brand along with the packaging. The mega brand is estimated to bring in more than $10 billion in annual sales, just surpassing Amazon.com.
Anyone who regularly shops at Walmart, with an eye for detail, could most likely recall the new look of Great Value products. [...]