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Category Archives: How-To

// Viral Videos: Luck or Skill?

04-Aug-09

Is it luck or skill to make a video go viral?

// 10 Blackberry Commandments

28-Jul-09

Client service professionals are especially at risk for becoming those obnoxious people who are only halfway engaged in their own lives because the other half of their attention is ON THE PHONE! I have identified and diagnosed the irrational attachment disorder I seem to have for my own Blackberry and am hoping I can cure this aliment before it really causes some problems!

// Dam the Copy

27-Jul-09

Read that headline again to make sure you got it right. To clarify, I did mean dam, as in hold back, and not (as Oxford puts it) to condemn the copy to suffer eternal punishment in hell.
This might sound strange coming from a copywriter. After all, since writing is a large part of my job [...]