There has been a lot of talk lately about customer service (see AT&T vs. Verizon). But in the time of social media and blended job responsibilities, what constitutes customer service anymore?
The answer, of course, is everything.
That’s right. Everything you do when representing your company is customer service, even if you’re not in the “Customer Service [...]
We’re entering the heart of football season, when there’s nothing better than packing a stadium on a Saturday with thousands of other screaming fans – screaming at the coaches, the players and (everyone’s favorite) the refs.
Maybe we should give the refs a break. After all, their job isn’t that much different than advertising, especially the [...]
Curiosity may have killed the cat, but it can save the copywriter. So says John Forde of The Copywriter’s Roundtable. He makes a great case, starting with Ogilvy, and I have to agree with him.
I was lucky in that I had parents who never discouraged asking questions. Occasionally, my mom would have to make up [...]
YouTube has developed a plan to share advertising revenue generated from viral videos with the owners of those videos.