Yesterday, the Texas Tech football team made national news. Not for a big win, or anything directly football related for that matter. They made news for one big call made by Head Coach Mike Leach. He banned all players and staff from Twitter.
Almost immediately, the news swept the major outlets. It was picked up by [...]
If you haven’t noticed, Texas Tech’s fall semester is now in full swing. With more than 28,000 students back in the hub city, what can you do to effectively advertise to them?
Three Great Advertising Options to Target College Students:
Movie theatre admission continues to rise, but college students consistently make their way to see late night [...]
The city of Lubbock has come to life. There are many more pedestrians and bicyclists around town. And it took me twice as long to get to work this morning. That can only mean one thing. Today is the first day of classes at Texas Tech University.
Besides the increased traffic, what does the influx of [...]
Last week Sam Bradley, an assistant professor of advertising at Texas Tech University, and I met to discuss what copywriting students really need to learn in class to be better prepared to work in an agency.
Hopefully I gave him some good insights based on my own experience. However, my situation is a bit different. I [...]