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Category Archives: Creative

// Keep the Halloween Spirit Alive All Year

30-Oct-09

Halloween comes but once a year. But for copywriters, the spirit of the holiday should be kept alive all year long. No, I’m not talking about the candy (although that would be much appreciated). It’s all about the costumes.
It’s the idea of becoming someone else that is a vital part of any copywriter’s arsenal. When [...]

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// Kenny Braun on Photography, Stories and How to Follow the Light

24-Sep-09

Today at the Lubbock Advertising Federation luncheon, we all sat captivated as Kenny Braun spoke about his photography. Well, to be honest, he didn’t do much talking until the Q&A section. But if a picture is worth a thousand words, he gave quite a lengthy lecture.
As he moved through his early photography, he told us [...]

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