http://pricegroupblog.com/2010/01/can-a-soda-promotion-change-the-world/ Sun, 07 Mar 2010 22:21:22 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://pricegroupblog.com/2010/01/can-a-soda-promotion-change-the-world/comment-page-1/#comment-169 jphodgins Wed, 20 Jan 2010 19:41:17 +0000 http://pricegroupblog.com/?p=605#comment-169 I agree completely. I can't really blame Pepsi for wanting attention and buzz. After all, it still is marketing. But if the program is a success in that it does bring about good in communities, then Pepsi should get a lot of credit. I agree completely. I can't really blame Pepsi for wanting attention and buzz. After all, it still is marketing. But if the program is a success in that it does bring about good in communities, then Pepsi should get a lot of credit.

]]> http://pricegroupblog.com/2010/01/can-a-soda-promotion-change-the-world/comment-page-1/#comment-168 edwardboches Wed, 20 Jan 2010 08:06:58 +0000 http://pricegroupblog.com/?p=605#comment-168 No doubt Pepsi is getting on the bandwagon. And this may be a bit contrived and for reasons of attention and buzz. But it is at least an acknowledgment that community is the new way to connect and engage. And at most, it's an example for other brands and even a new catalyst for this emerging direction. No doubt Pepsi is getting on the bandwagon. And this may be a bit contrived and for reasons of attention and buzz. But it is at least an acknowledgment that community is the new way to connect and engage. And at most, it's an example for other brands and even a new catalyst for this emerging direction.

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