Writing a blog is a great way to share information and express your opinion. If only it weren’t so hard. We’ve been working on this blog for only a short time now, but already it seems I’ve hit a wall.

Some people call it writers block. Others say it’s a lack of focus. Whatever it is, I do know it’s not uncommon. In fact, just this week, our PR director wrote a post and mentioned her concern with the difficulties of keeping content up to date.

Also, this week, Michael Gass wrote a post over at Fueling New Business about overcoming social media writer’s block. It couldn’t have come at a better time for me.

If your agency is going to effectively use social media for inbound lead generation then you must have content. You have to develop a system to write even during the of busiest times and also when you have bouts with writers block.

He recommends a blog to be the central component for your agency’s social media strategy. But he says that content is vital and you are sure to have periods of writers block. Thankfully, he shares some insights in overcoming it.

These include reading other bloggers that you respect, writing even when you have nothing to write about, focus on your audience and regaining your sense of confidence.

He goes into more details in his post, which I highly recommend reading. One thing that struck me was how I could relate to each point. Perhaps a little foolishly, I thought these problems only happened to beginner bloggers like me. It’s a comfort knowing they happen to everyone, and that if they can get past them, I can as well.

So expect more posts from me once again. I’m refreshed, reenergized and rededicated to writing the best posts that you want to read