This post was inspired by the comments on this post from Obsessed With Conformity.
When it comes to advertising, it seems businesses have always been broken down into two categories: Business-to-Consumer (B2C) and Business-to-Business (B2B). But like most things in advertising today, is this changing? Is it even relevant anymore?
In all my conversations and reading, one of the biggest complaints about a business is that it’s a business. People (whether at the consumer or business level) don’t want to do business with a business. They want to do business with another person.
It’s a person they can connect with, a person they can trust. More importantly, a person can treat them as a person as well.
Whether in an ad, on the phone, using social media and especially in person, people yearn to talk with other people. They don’t want a faceless being from up above.
So where does this leave our acronyms? After all, you know how much advertisers love acronyms. But fear not. I have a new one that can apply to all businesses: P2P (Person to Person).
What do you think? Are the days of B2C and B2B to be replaced by P2P?
