Recently on Marketing Daily, Len Stein, founder of Visibility Public Relations, wrote about the importance of using video in PR. The argument he  made is that people prefer to watch video of a story rather than read it.

In this age of YouTube and reality TV (a time where little is left to the imagination) it is more important than ever for us PR professionals to look for unconventional ways to share our clients’ messages with their audience.

Consumers have abandoned printed papers for online newspapers and magazines. And now they want more. Why read a story about a business or event when you can “click here” to watch a video? This article claims that blogs are soon to become a thing of the past and video is the new black.

Our agency is currently working to develop a web-based, television format program that our clients can use to share current information. For some clients, this will be a perfect fit. For me, cost is not a concern when you consider the possible return. The only concerns I have are the ability to keep content current and engaging enough to incur repeat visitors and the ability to effectively promote the site.

What do you think?