4 for Lubbock is the political action committee supporting Lubbock’s upcoming bond election. They just kicked off an awareness campaign to provide voters with facts about the benefits of voting yes to all four bond propositions.
The Price Group created marketing materials for the committee and the bond propositions, including print, broadcast, public relations and social media. You can see examples of all of these on the official Facebook page.
The bond propositions are focused on the improvement of public safety for Lubbock citizens and reconstructing streets where traffic demands continue to grow.
Voting yes to all four bond propositions also means Lubbock residents will see the addition of hands-on water play equipment in four parks throughout the city including McAlister Park near Legacy Play Village.
These splash pads will save even more in maintenance and use recycled and treated water – providing a safer place for children to play at the fraction of the cost of a single city swimming pool.
The fourth bond proposition will address the need for safe and economical recreation facilities for the children of Lubbock with completion of a 90-acre, 53-field soccer complex in Southwest Lubbock that will bring new opportunities for growth in tourism.
“Tax revenues from soccer tournaments will more than cover the cost of adding the fields to the existing sports complex at Milwaukee and FM 1585. It’s a win-win situation for the voters,” Kevin McMahon, chairman of the Citizens Advisory Committee, said.
These specific bond propositions are on the ballot as a result of recommendations made by a Citizens Advisory Committee (CAC) appointed by the Lubbock City Council in February of 2009. The CAC was put in place to recommend projects in specific operational areas including streets and parks.
“We looked at Lubbock’s immediate needs and chose only the most reasonable projects,” McMahon said.
The total cost of the recommendations was not to exceed $65 million. The recommended budget for all four projects on the November 3 ballot is $60.8 million with 83 percent going to the improvement of Lubbock streets and traffic system and increasing public safety.
“This package will enable Lubbock to meet the needed basic improvement of our streets. It will also place rapid response fire stations closer to the growing southwestern portions of the city,” Linda Gaither, spokeswoman for 4 for Lubbock, said.
