Comments on: // Keep the Halloween Spirit Alive All Year http://pricegroupblog.com/2009/10/keep-the-halloween-spirit-alive-all-year/ Sun, 07 Mar 2010 22:21:22 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: uberVU - social comments http://pricegroupblog.com/2009/10/keep-the-halloween-spirit-alive-all-year/comment-page-1/#comment-104 uberVU - social comments Sat, 31 Oct 2009 11:06:33 +0000 http://pricegroupblog.com/?p=485#comment-104 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by jphodgins: Why Copywriters Need to Keep the Halloween Spirit Alive All Year: http://bit.ly/30QlX3... Social comments and analytics for this post…

This post was mentioned on Twitter by jphodgins: Why Copywriters Need to Keep the Halloween Spirit Alive All Year: http://bit.ly/30QlX3...

]]> By: jphodgins http://pricegroupblog.com/2009/10/keep-the-halloween-spirit-alive-all-year/comment-page-1/#comment-144 jphodgins Fri, 30 Oct 2009 19:00:06 +0000 http://pricegroupblog.com/?p=485#comment-144 Excellent point about finding that nugget. I can't tell you the amount of times I've bounced ideas around with a group until practically stumbling upon that one solid piece of information that makes the big difference. Funny you should use that Buick example, though. When I first learned this lesson, it was a project to write a promotional piece of a Chevy truck to a twenty something male and a second to a mom in her thirties. Same product; two completely different messages. Excellent point about finding that nugget. I can't tell you the amount of times I've bounced ideas around with a group until practically stumbling upon that one solid piece of information that makes the big difference. Funny you should use that Buick example, though. When I first learned this lesson, it was a project to write a promotional piece of a Chevy truck to a twenty something male and a second to a mom in her thirties. Same product; two completely different messages.

]]> By: KatJaib http://pricegroupblog.com/2009/10/keep-the-halloween-spirit-alive-all-year/comment-page-1/#comment-143 KatJaib Fri, 30 Oct 2009 18:53:30 +0000 http://pricegroupblog.com/?p=485#comment-143 Very true, JP. In advertising, we must speak the language of the people we're intending to reach. Always answering the question, "What's in it for me" from the reader's point of view. Research is key. One little gold nugget can change everything. I once did a piece for Buick Rendezvous aimed at women. Found out it was designed by a woman engineer. Made all the difference in the concept... and effectiveness. Re: tomorrow night, you're on your own. Balloon Boy, Jon & Kate Gosselin, and DIY scarecrows are leading the lists this year. Let us know what you decide! Very true, JP. In advertising, we must speak the language of the people we're intending to reach. Always answering the question, “What's in it for me” from the reader's point of view. Research is key. One little gold nugget can change everything. I once did a piece for Buick Rendezvous aimed at women. Found out it was designed by a woman engineer. Made all the difference in the concept… and effectiveness. Re: tomorrow night, you're on your own. Balloon Boy, Jon & Kate Gosselin, and DIY scarecrows are leading the lists this year. Let us know what you decide!

]]> By: jphodgins http://pricegroupblog.com/2009/10/keep-the-halloween-spirit-alive-all-year/comment-page-1/#comment-102 jphodgins Fri, 30 Oct 2009 15:00:06 +0000 http://pricegroupblog.com/?p=485#comment-102 Excellent point about finding that nugget. I can't tell you the amount of times I've bounced ideas around with a group until practically stumbling upon that one solid piece of information that makes the big difference. Funny you should use that Buick example, though. When I first learned this lesson, it was a project to write a promotional piece of a Chevy truck to a twenty something male and a second to a mom in her thirties. Same product; two completely different messages. Excellent point about finding that nugget. I can't tell you the amount of times I've bounced ideas around with a group until practically stumbling upon that one solid piece of information that makes the big difference. Funny you should use that Buick example, though. When I first learned this lesson, it was a project to write a promotional piece of a Chevy truck to a twenty something male and a second to a mom in her thirties. Same product; two completely different messages.

]]> By: jphodgins http://pricegroupblog.com/2009/10/keep-the-halloween-spirit-alive-all-year/comment-page-1/#comment-101 jphodgins Fri, 30 Oct 2009 14:58:34 +0000 http://pricegroupblog.com/?p=485#comment-101 Excellent point about finding that nugget. I can't tell you the amount of times I've bounced ideas around with a group until practically stumbling upon that one solid piece of information that makes the big difference. Funny you should use that Buick example, though. When I first learned this lesson, it was a project to write a promotional piece of a Chevy truck to a twenty something male and a second to a mom in her thirties. Same product; two completely different messages. Excellent point about finding that nugget. I can't tell you the amount of times I've bounced ideas around with a group until practically stumbling upon that one solid piece of information that makes the big difference. Funny you should use that Buick example, though. When I first learned this lesson, it was a project to write a promotional piece of a Chevy truck to a twenty something male and a second to a mom in her thirties. Same product; two completely different messages.

]]> By: KatJaib http://pricegroupblog.com/2009/10/keep-the-halloween-spirit-alive-all-year/comment-page-1/#comment-100 KatJaib Fri, 30 Oct 2009 14:53:30 +0000 http://pricegroupblog.com/?p=485#comment-100 Very true, JP. In advertising, we must speak the language of the people we're intending to reach. Always answering the question, "What's in it for me" from the reader's point of view. Research is key. One little gold nugget can change everything. I once did a piece for Buick Rendezvous aimed at women. Found out it was designed by a woman engineer. Made all the difference in the concept... and effectiveness. Re: tomorrow night, you're on your own. Balloon Boy, Jon & Kate Gosselin, and DIY scarecrows are leading the lists this year. Let us know what you decide! Very true, JP. In advertising, we must speak the language of the people we're intending to reach. Always answering the question, “What's in it for me” from the reader's point of view. Research is key. One little gold nugget can change everything. I once did a piece for Buick Rendezvous aimed at women. Found out it was designed by a woman engineer. Made all the difference in the concept… and effectiveness. Re: tomorrow night, you're on your own. Balloon Boy, Jon & Kate Gosselin, and DIY scarecrows are leading the lists this year. Let us know what you decide!

]]> By: Tweets that mention In Sight by The Price Group / // Keep the Halloween Spirit Alive All Year -- Topsy.com http://pricegroupblog.com/2009/10/keep-the-halloween-spirit-alive-all-year/comment-page-1/#comment-103 Tweets that mention In Sight by The Price Group / // Keep the Halloween Spirit Alive All Year -- Topsy.com Fri, 30 Oct 2009 14:01:50 +0000 http://pricegroupblog.com/?p=485#comment-103 [...] This post was mentioned on Twitter by jphodgins, Teresa Basich. Teresa Basich said: Good reminder. RT @katjaib: RT @jphodgins: Why Copywriters Need to Keep the Halloween Spirit Alive All Year: http://bit.ly/30QlX3 [...] [...] This post was mentioned on Twitter by jphodgins, Teresa Basich. Teresa Basich said: Good reminder. RT @katjaib: RT @jphodgins: Why Copywriters Need to Keep the Halloween Spirit Alive All Year: http://bit.ly/30QlX3 [...]

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