Shortly after I wrote my last post about viral videos: luck or skill, I heard about a new strategy coming from the YouTube powers that be. Evidently, they have developed a plan to share advertising revenue that is generated from viral videos with the owners of those videos.

YouTube will be monitoring hits and buzz around the videos uploaded by their users and when they see a video trending toward viral, they will contact the owner to see if they are open to letting advertising be sold on their video page. If they say yes, YouTube will share the profits. Click here to read a lengthier article.

In other news, there is some controversy surrounding the YouTube wedding video’s authenticity. Was it real? Was it the strategy of a forward thinking Sony marketing executive? Did it save Chris Brown’s career? In the discussion of viral videos skill or luck – I’m leaning more toward skill today. You decide…