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// Viral Videos: Luck or Skill?

A great creative video made the rounds a few weeks ago of Kevin and Jill Heinz’ “march” down the wedding aisle. Surrounded by friends with a great sense of humor they choreographed and entrance to “Forever” by Chris Brown. Indigo Productions has just launched a great spoof of the wedding march; Kevin and Jill entering divorce court.

Indigo Productions has a client list boasting L’OrĂ©al, Canon, Chase, IBM, and The Smithsonian Institution so it got me thinking… is it luck or skill to make a video go viral?

Click below to watch both videos and read about the Viral Video Workshop at NYU. I’m thinking it may be more skill than luck. What do you think?

Divorce Court Spoof Video:

Original Wedding Video:

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