Trends, Fads and Crazes

A unique quality in agency people is that they are very in-tune with the changes of mainstream society’s behavior. It is one of the things that makes working in advertising, marketing and public relations so interesting.

In studying society’s behavior, we see how pockets of similarities give rise to trends. If a particular trend does not last long, we understand it to be a fad. If the trend arises suddenly with smashing success and disappears just as quickly, we call it a craze. Amazingly, agency people understand these subtle differences even before something can be defined as one or the other. Why? Because it is exactly what our clients pay us to know.

And we work hard at it; constantly asking the how’s and why’s of human nature and behavior. By staying abreast of events in the news and our industry, we steer clients clear of the crazes of the moment, opting for the fresh and creative trends that fit their needs.