This campaign for the University of Texas was produced by Idea City in Austin and features the voice of Walter Cronkite. The visuals are captivating and the message is direct, almost blunt.

To me, these spots come across as promoting the state as much as the university. But considering that UT is the premier university in Texas, it works on that level.

My one problem with the campaign is also what I like most about it. It’s big, brash and too big for its britches. In other words, it’s everything you love about Texas and everyone else hates.

Texas (the state and the university) and Texans have a sense of pride that borders on arrogance. This campaign by Idea City captures that sense perfectly. After all, We’re Texas – who the Hell are you?

To see all the spots, visit Idea City’s YouTube page.